Penelu Co., Ltd. renews the package of the standard model of the unprecedented mechanical pens · orenz, at the same time adds a new color and starts shipping from November 9, 2018. Orenz is
Orenz is a hit product that has been released as a pioneer of a system pencil that will not break in 2014, shipping more than 10 million series in total. At the beginning of the release it was only 0.2 mm core diameter, but now it is deployed with 0.2 / 0.3 / 0.5 mm, 3 core diameters. Now that we have full lineups so that we can use it for more people in the future, we will add a new color tailored to the target. At the same time we will redesign the package design.
■ Points of renewal ■
Added new color which widens the target width
By adding refreshing navy and white to 0.5 mm, adding pastel color and red of trend to 0.3 mm, it became possible to cover female high school girls with various preferences. 0.2mm added navy, khaki, gray basic color used also for uniforms so that adults can also use it with commitment.
Stylish package design based on black
0.3 / 0.5 mm is pretty with bicolor of black and pink, black and mint green, conscious of female middle and high school girls who are the main target, while making 0.2 mm black monochrome, specialty unique to ultra-fine core Height is expressed.
New catch phrase “Protect core”
I changed it to a catch phrase that briefly shows that the core does not break so that I can draw an eye even from afar from the store. Also, with subcopy (0.2 mm: the world changes, 0.3 mm: note changes, 0.5 mm: concentration changes) for each core diameter, it expresses what merit is obtained by using it.
How to use Orenzu is easy to understand by illustration
Illustrating the comparison between “correct usage” and “incorrect usage” is described on the back of the package so that you can understand the special way of using “not to center” different from general pencil pens.
■Product Features ■
Since the core is protected, the core will not break
Since the core can not be written from the pen tip, the core is always protected. Furthermore, as the pen tip slides together to reduce core, you can keep writing while preserving the core. Therefore, it will not break even with an ultra-fine 0.2 mm core.
Like a ballpoint pen, you can start writing with one knock
Since there is no need to pull out the lead from the pen tip, if you knock one time like a ballpoint pen and put out the pen tip, you can start writing quickly.
■ The special site of Orange opened ■
A person who personified the Orange opened a website that knows the core diameter suited to you and how to use a little special Orenzu. Special Site URL:http://pentel-orenz.jp/
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